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| Particulars | Details |
|---|---|
| Fund Name | WhiteOak Capital Asset Management Ltd. |
| Category | Equity |
| Sub-Category | Equity – Thematic (Consumption) |
| Scheme Type | Open Ended |
| Fund Manager | Mr. Piyush Baranwal & Mr. Trupti Agarkar |
| Launch Date | November 17, 2022 (Relaunched; originally launched in 2013 as IIFL Consumption Fund) |
| Minimum Investment | SIP: ₹500; Lumpsum: ₹5,000 |
| Benchmark | Nifty India Consumption TRI |
| Expense Ratio | Regular Plan – ~1.9% |
Top 10 Holdings of the Nifty India Consumption Index as of December 31, 2025
Sector Dominance Insight:
Sector Allocation | Consumption-led Market Structure
Data as of December 2025. Past performance is not indicative of future results.
Since the new fund has no track record, the table below compares key characteristics of some of the top-performing existing funds.
| Fund Name | 1-Yr Return | 3-Yr CAGR | 5-Yr CAGR |
|---|---|---|---|
| WhiteOak Capital Consumption Opp. | 41.2%* | NA* | NA* |
| ICICI Pru Consumption Fund | 38.5% | 19.1% | 18.9% |
| Aditya Birla SL India GenNext Fund | 46.8% | 20.3% | 19.6% |
| SBI Consumption Opportunities Fund | 35.1% | 17.8% | 18.2% |
| Nippon India Consumption Fund | 44.0% | 21.5% | 20.1% |
| Nifty India Consumption TRI | 33.5% | 21.2% | 19.8% |
Peer data is illustrative and sourced from publicly available MF platforms. Returns are subject to change.
Invests across the market capitalization spectrum—from large, stable companies to high-growth mid and small caps—to capture the consumption story at various stages.
Sector & Stock Agnostic: While aligned to the theme, the fund is not constrained by sectoral weights of the benchmark. It has the flexibility to take significant overweight/underweight positions based on conviction.
Focus on identifying quality companies with strong competitive advantages (moats), healthy balance sheets, and competent management, regardless of short-term market cycles.
Long-Term Horizon: Strategy is built with a long-term investment perspective, looking beyond quarterly earnings.
India’s consumption expenditure is projected to become a multi-trillion-dollar opportunity, driven by demographics and economic growth.
Offers active stock selection within a high-potential theme, which passive index funds cannot.
Managed by a fund house founded by veteran investor Mr. Prashant Khemka, known for its research-driven philosophy.
While thematic, the fund invests across FMCG, autos, finance, telecom, etc., providing internal diversification within the consumption umbrella.
This Fund is Ideal for:
This Fund is not ideal for:
Expense Ratio: Check latest factsheet.
Exit Load: 1% if redeemed within 30 days. Nil after 30 days.
Taxation:
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| Pros | Cons |
|---|---|
| Focus on a high-growth, structural theme | High Risk & Volatility: Thematic funds are riskier than diversified funds |
| Experienced fund house with strong philosophy | Concentration Risk: Performance hinges on one theme doing well |
| Multi-cap flexibility to pick best ideas | Limited Track Record in its new avatar under WhiteOak |
| Potential for alpha over the long term | Can underperform during economic slowdowns when consumption dips |
| Low exit load period (only 30 days) | Benchmark Hugging Risk: Needs monitoring to ensure active management adds value |
A1. It is broader. It includes FMCG and Financials (which fuel consumption via loans) but also adds autos, durables, telecom, retail, etc., offering a more holistic consumption play.
A2. No. This fund should be used as a satellite holding to complement your core diversified (flexi-cap, large-cap) portfolio, not replace it.
A3. Thematic funds are best approached with a long-term view. Investing via SIP can help average out costs across market cycles, including downturns.
A4. Financial services are key enablers of consumption through loans for homes, cars, appliances, and credit cards. They are integral to the theme.
The WhiteOak Capital Consumption Opportunities Fund is a focused, high-conviction bet on India’s most compelling long-term story—its rising consumption. Managed by a reputable team, it offers an active approach to tap into this theme across market caps.
However, its thematic nature makes it inherently volatile and risky. It is not a “set-and-forget” product. It is best suited for informed investors who can use it as a satellite allocation within a well-balanced portfolio and who have the patience and risk tolerance to stay invested for a full market cycle (7-10 years). Before investing, ensure this fund’s specific risk profile aligns with your overall financial goals.
Disclaimer:- Mutual Fund investments are subject to market risks, please read scheme related documents carefully before investing.
📅 Last Updated on: January 21, 2026
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